It is no secret that the vast majority of users who subscribe to streaming services usually share their passwords with relatives and friends who live in places other than their residence. In view of this, the Netflix is trying to find a way to reduce this practice, so it should implement an extra fee on top of the subscription cost for users who use the service outside their home network.
This experiment will begin to be implemented in the coming weeks, being tested first in countries such as Chile, Costa Rica e Peru. The rate of this “experiment“ will be approximately 30% of the cost of the subscription – in the Basic Plan, the value would be 4 dollars, for US residents, for example.
“We always try to make our services easier for people who live together and share their Netflix account, using features such as separate profiles and other streams in our Basic and Premium plans”he wrote Chengyi Longdirector of innovation for Netflix products, at blog company official.
“While it is a common practice, some users are still confused about when and how Netflix can be shared. Because of this, accounts are being shared between families residing elsewhere than the subscriber’s home, impacting our ability to invest more in new film and series productions.”added Long.
Another feature that will be tested by the service is to transfer profiles to a different account. Currently, the Netflix allows up to five different profiles to create their unique lists, with these profiles having their own viewing histories and the system creating suggestions based on what users consume. Transferring a profile to a new account will allow for the addition of an extra member, maintaining their history to ensure selected suggestions for each user.
“We recognize that people today have a variety of entertainment options, so we want to ensure that all new features are flexible and useful for our members, whose subscriptions fund all of our productions. We will work to understand the usefulness of these features from users in these three countries first, before making or not making changes worldwide.”
It is currently unclear which other countries will be affected by this new test or whether Netflix will begin to restrict access, generally speaking, outside the original subscriber network.