A few days ago, it was announced that the Netflix lost more than 200,000 subscribers in Q1 2022, marking the first negative number on the platform since October 2011.
And the drop may be directly related to the wave of cancellations that the platform has been doing in recent months.
Among the recently dropped titles are the horror series ‘File 81′ e a aventura teen ‘The Babysitters Club‘, not to mention the productions that didn’t even get out of the paper, like the animation ‘Bone‘, adaptation of the classic eponymous comics.
According to The Wrapthe production announced in 2019 was scrapped after the platform’s animation division, the Netflix Animationsuffered with the dismissal of several employees.
one of them was Phil Rynda, who held the position of director of creation and development of the sector. As a result, several of the original animations he supervised were unceremoniously dumped.
In addition, it was said that the platform has been working on a ‘restructuring’ of upcoming animated titles, which should affect content aimed at the group. Kids & Family.
At the end of 2021, fans of ‘Gentefied’ e ‘Another life‘ complained about the cancellation of attractions shortly after the arrival of new seasons in the catalog.
In the same year, ‘Cooking with Paris Hilton‘ was also moving social networks, but it seems that the audience did not reach the desired levels, resulting in the end of the reality after a single season.
As a justification for the numerous cancellations, the Netflix had already said that he only invests in the future of titles that bring a considerable return of audience and positive reception from critics along with the speed of popularity among the public.
Other factors can also imply cancellations, such as the controversial slap that Will Smith gave in Chris Rock at the 94th ceremony of the Oscar.
After that, the platform put the film productions on hold. ‘Bright 2‘ and ‘Fast & Loose’, both police-themed, which would star Smith.
In any case, whatever the reasons for the cancellations, the Netflix is yet to lose another 2 million subscribers in Q2 2022, according to a statement shared by the company itself.
The curious thing is that the initial expectation was to gain 2.5 million members at the beginning of 2022, however the company reported that the war between Russia and Ukraine, the strength of the dollar and the increase in subscription price were the main reasons for this result.
Still, the Netflix recorded an increase of 10% in its revenue compared to the same period in 2021, reaching the total of $7.87 billionbelow the expectation of $7.93 billion made by Wall Street.
The platform of Warner Media, HBO Maxended the year 2021 with 73.8 million of global users, an increase in 13.1 million of users compared to the same period in 2020. Total revenue increased by 15.4% in the quarter and stayed at the house of US$9.9 billion.
A Disney+, closed the year 2021 exceeding growth forecasts for the service. The platform ended the last year with a total of 129.8 million paying subscribers worldwide. In other words, this is really the streaming war!