As incredible as it may seem, exactly ten years ago, Brazilian cinemas were taken over by the biggest phenomenon of 2012 and one of the films that redefined the decade of entertainment on the big screen. That’s right, The Avengers turns ten this Wednesday (27) and for that, CinePOP has prepared a series of special articles to commemorate this very significant date.
Considered the first event-film of the MCU, The Avengers it was revolutionary, for better or for worse. Written and directed by Joss Whedon, the feature only happened because of the public and critical success of five previously released films that presented heroes and villains that interacted in the same universe, although their paths have not crossed until then. I mean, out of those five separate projects, only three were critical and box office successes, while the other two embittered some of the worst. reviews and collections from all over Marvel Cinematic Universe. In any case, the union of the heroes who needed to form a team to defeat a common threat consolidated the concept of the Integrated Universe in cinemas, something that was already standard in the comics, but which was far from being a reality on the big screen. Since then, virtually every studio has tried to replicate the success of Marvel and this event-movie concept from the first Avengers. Unfortunately, most failed, which raised questions about the effect of this feature for the cinema of the last decade.
Coming back to the film itself, everything about it goes back to TV productions, starting with its screenwriter and director, Joss Whedon, who made his career with the television series. In addition, he has written scripts for Marvel’s own comic books. In other words, the criterion was to call a fan to conduct the plot faithfully, but to give a characteristic of its own to dictate the directions of Phase Two. So, Whedon was able to imprint his entire television experience on the film, giving it that feel of a TV movie being shown in the cinema.
And that’s not a demerit, because it worked too well and even today moments of the movie are remembered and repeated by fans, despite having a belly in the second act that hurts the progress of the story a little. And even this rush to fix the turbine reflects the typical television writing of someone who has to hold a series and ends up holding the pace mid-season to hook the audience.
But the main TV feature of this film is the aesthetic. From the multicolored uniforms to the extremely blue skies, saturated and vibrant colors mark the film. If you look at the other films, none of them have a sky as blue as this one. This more optimistic color palette is classic from the comics and also reflects the series, which don’t usually bring the darkest filters standard in the cinema.
This visual optimism helps build the idea that the Earth has protectors to ensure a better future. And the effects are pretty cartoony too, some getting rough, like all the “fast” movement of “The Other”, Thanos’ doormat that stays the entire movie threatening Loki. The effects of this character in this film are worthy of open TV biblical soap operas. But interestingly, it fits the intended relaxed footprint.
The dialogues also have a very standard series format. For example, while Nick Fury (Samuel L. Jackson) is starting his summons to the Avengers, every end of his scene is accompanied by a dialogue that refers directly to the hero that will be shown below.
Later, the characters begin to speak in a completely expository way to remind fans of their characters’ past experiences, which had their stories worked out in the solo films. It’s a very cliché and caricatured dynamism, typical of low-budget productions, which had everything to go wrong, but it did. And maybe that’s why the film has become such a beloved work by fans.
The Avengers is an adventure about dysfunctional people learning to work together. It was hard work taking so many beloved characters and giving them enough screen time for each to leave their mark. Perhaps if they were given this cinematic treatment right away, the grandeur of the adventure would overshadow the souls of the characters and today the MCU would be a failure. The fact is that the treatment of a low-budget production with effects and a cast of US$ 200 million ended up working very well and leaving the film with the look of the starting point of a great series, which would be finished in 2019, with Avengers: Endgame.
So much so that all subsequent productions noticed the kick given by the first Avengers and decided to bet on a more cinematic look, including the sequences of the group’s adventures. With this gradual escalation, the films established themselves in the cinema as great successes and won legions of fans around the world. All this because, ten years ago, Joss Whedon managed to score the best TV movie ever shown in theaters.
The Avengers is available on Disney+.