Mission was launched by DOP consortium
A marketing campaign has began in Italy to encourage the customized of getting breakfast with mozzarella.
The concept was launched by the consortium for the safety of buffalo mozzarella from Campania, a product with a protected designation of origin (DOP), throughout the Tuttofood truthful, which takes place this week in Milan.
“It’s consumed at lunch, dinner, as a part of different dishes, however it was not out there at breakfast, so we determined to supply it as the primary meal of the day”, defined Domenico Raimondo, president of the consortium.
Based on him, the patrons current at Tuttofood obtained the concept “positively”, since a lot of the world prefers to eat snacks as a substitute of sweets for breakfast, opposite to what occurs in Italy.
“Clearly, everybody has their very own tastes, however our web site has recipes proposed by our cooks,” added Raimondo.
He cites as examples the usage of cheese in pancakes and scrambled eggs. “Personally, I want mozzarella by itself,” he identified.
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