Bahia Expo e Negócios, a enterprise honest organized by the Brazilian Micro and Small Enterprise Assist Service (SEBRAE) which is in its second version in Salvador, introduced collectively greater than two thousand contributors within the first of the three days of the occasion alone. Selling the era of enterprise amongst contributors and contacting entrepreneurs with trendy and up-to-date content material, Bahia Expo brings collectively initiatives from classes resembling cosmetics, handicrafts, clothes, household farming and improvements in a single place.
Certainly one of these is Reiny Hair: outlined as an organization that seeks to worth frizzy and curly hair in a scarce market, the hair merchandise firm was based by Reinilza Marques, higher often called Reiny, a resident of Feira de Santana. The enterprise was born when Reiny seen the problem her shoppers had to find cosmetics that responded properly to their hair, which led her to name a pharmacist buddy and develop, collectively along with her, a components, which she examined on her personal curls. At present, Reiny presents his merchandise at a commerce honest for the primary time.
The occasion, which runs from Might 18th to twenty first, is split into a number of areas of curiosity. Amongst them are the innovation enviornment, targeted on startups and new corporations; the digital commerce space, which brings content material targeted on the digitization of corporations and easy methods to enhance community efficiency; the world of silent lectures, which include displays by which the sound doesn’t come out of the audio system, however in headphones given to the general public; the technical space, the place there are lectures on content material geared toward specialists and the present kitchen, with expository courses on recipes.
On the primary day, Expo Bahia featured points of interest resembling a lecture on the arrival of synthetic intelligence within the enterprise world, given by Daniel Souza, creator of the startup Pix Pressure, and an expository class on contemporary pasta, by which the chef and teacher of the Nationwide Business Studying Service (SENAC) taught the general public easy methods to make seafood fettuccine.
Expectations for the occasion come from the 4 corners of Bahia. Maria Eugênia Sertões, hairdresser from Itabuna, got here to the occasion in a caravan organized by SEBRAE, with 26 different individuals. For her, who took the time off to take part in lectures on beauty improvements, the occasion has been enriching. “For me it is nice, it is information. Creating information for our firm and maintaining with the information is crucial,” she says.
For this version, the good goal of Bahia Expo is to extend transactions between corporations and sellers. “We’re making much more effort to generate extra enterprise. Final 12 months was successful with the general public, and this 12 months we wish to be successful with the general public and successful in gross sales, in enterprise with entrepreneurs”, says Franklin Santos, director of SEBRAE.
One of many methods utilized by the occasion to ensure this interplay are the enterprise roundtables, which may be native or worldwide. For this, SEBRAE analyzes profiles of entrepreneurs excited about investing in initiatives and sellers who might match these standards, combining them. Afterwards, whether it is within the curiosity of each, occasions are outlined for the edges concerned to satisfy in an area reserved for the rounds and negotiate.
Within the group of improvements, initiatives starting from technological to environmental renovations are current. Certainly one of these is Eco Ciclo, which developed the primary biodegradable absorbent in Brazil. Headed by younger Adriele Menezes, Helen Zinga and Patrícia Zanella, the enterprise that in the first place concerned solely sanitary pads now contains lectures and coaching for firms on menstrual cycles and productiveness at work, with a concentrate on the well-being of people that menstruate.
Among the many improvements which have been gaining extra space within the enterprise world, initiatives associated to synthetic intelligence are leaders current within the Innovation Area. The Blue Connection, which goals to facilitate the efficiency of corporations on social networks, utilizing ChatGPT as a extra advanced computerized response mode than the present automated mannequin adopted by platforms resembling WhatsApp.
If that is the primary time for synthetic intelligence on the occasion, craftsmanship is a conventional half. Mestra Dionélia, who’s a part of the fourth era of lacemaking in her household, was the primary artisan within the Northeast to obtain the title ‘grasp’ and has been collaborating in commerce festivals for a very long time. A resident of Dias D’ávila, final 12 months she acquired the Prime 100 award from SEBRAE along with her group of artisans, targeted on social appreciation by way of artwork.
“We consider that by way of artwork we will change the native actuality and the fact of individuals like that, proper? As a result of there are a lot of biases that lead residents to hunt lace handicrafts, earnings era. Working away from a system of despair, from an idle life, there are a lot of causes that lead an individual to hunt to generate earnings by way of artwork, and we’re there providing these appreciation programs”, she says.
Bahia Expo runs till Sunday (twenty first), on the Salvador Conference Middle, and has a large program. Try:
Friday 05/19
Specialist Area
2 pm to three pm – Aggressive intelligence in trend retail – Marcos Barreto.
3:30 pm to 4:30 pm – Methods to enhance your gross sales on supply apps – Renata Dattoli (iFood)
5 pm to six pm – Craft beers and brewing tradition: historical past, curiosities and traditions – Guilherme Goes
6:30 pm to 7:30 pm – Systemic relationship and NLP in apply for the success of your magnificence salon – Mateus Torres and Marie Suzuki.
Digital Commerce Area
2 pm to three pm – Leaders within the Digital Period – Lua Trindade.
3:30 pm to 4:30 pm – Shopper purchasing journey: elevating the shopper expertise – Lica Argolo.
5 pm to six pm – Increasing gross sales with Marketplaces – Mayra Gianoni (Americanas Marketplaces).
6:30 pm to 7:30 pm – Infallible tactic to draw prospects to your digital retailer – Laira Lopes.
Area Bahia Expo
2:30 pm to 4:00 pm – ESG: All collectively for sustainability – Case Heineken, Braskem, Coca Cola and Natura. Carolina Toledo, Ana Luiza Leite, Katielle Haffner, Laísa Menezes.
4:30 pm to six:00 pm – Digital Panel: Entrepreneurship within the on-line world – Karine Wakanda, Lázaro Batista and Luiza Maia.
7:00 pm to eight:30 pm – Sensible Investments – Felipe Gomes, João Victor Magalhães and Diego Santana (ACT Investimentos – XP)
Innovation Area
1:30 pm to three:30 pm – Demoday Startup Northeast
4 pm to five pm – Varieties of funding for Startups – Gabriel Novely (Orça Aqui) and Eduardo (Wellon).
5:15 pm to six:15 pm – Methods to attain the primary funding for my startups? – Junior Rodrigues (Ventiur)
6:30 pm to 7:30 pm – The brand new monetary mannequin: blockchain and cryptocurrencies – Davi Pires and Allan Sampaio.
Kitchen Present – SENAC
2 pm to 4 pm – Alfajor: flavors from the Northeast – Vinicius Soares
5 pm to 7 pm – Meat croquette with candy and bitter sugar sauce – Jamile Bispo.
Magnificence and Trend – SENAC
2:00 pm to 4:00 pm – Ending for curly and curly hair – Ronilza São Pedro.
5 pm to 7 pm – The significance of non-public picture to win prospects – Kika Maia.
05/20 Saturday
Specialist Area
2 pm to three pm – Gross sales enhance within the meals sector – Lica Argolo.
3:30 pm to 4:30 pm – Methods to have a worthwhile menu – Caio Viana
5 pm to six pm – Methods to do extra with much less: uncover easy methods to enhance revenue margins and develop into extra aggressive – Emerson Amaral, Alércio Guerra and Patricia Marques
Digital Commerce Area
2 pm to three pm – Renova Varejo: deciphering the digital – Danhil Medeiros.
3:30 pm to 4:30 pm – Paid site visitors x Natural site visitors: Which is greatest for your corporation? – Lazaro Batista.
17:00 to 19:00 – Digital advertising: the place to start out getting ends in a enterprise? – Marta Cardoso.
5 pm to 7 pm – Methods to develop into an influencer of your corporation – Iasmine Fernandes.
Area Bahia Expo
2:30 pm to 4:00 pm – Hyperphysical in Trend Retail – Anna Libório.
4:30 pm to six:00 pm – Revolutionary mindset: easy methods to use Synthetic Intelligence in enterprise – Marcelo Pimenta.
7:00 pm to eight:30 pm – The final frontier of gross sales: individuals administration and e-commerce – Ricardo Rocha, Geovane Barreto and Tatiana Putti.
Innovation Area
1:30 pm to three:30 pm – Demoday Startup Northeast.
4 pm to five pm – The way forward for studying – Thiago Mota and Startup Repeduca.
5:15 pm to six:15 pm – The way forward for cities – André Fraga and Taris (Puba Startups)
6:30 pm to 7:30 pm – The way forward for enterprise – Leonardo Mezzomo (Ventiur), Sergio Finger (Trashin) and Breno (Hub Feira).
Kitchen Present – SENAC
2 pm to 4 pm – June drinks – José Barreto.
5 pm to 7 pm – Mini Patisserie: manufacturing and advertising – Vinicius Soares.
Magnificence and Trend – SENAC
2 pm to 4 pm – Magnificence manufacturing for dwell trend editorial: dwell this expertise – Alan Rios.
5 pm to 7 pm – Regenerative and sustainable trend – Lourrani Baas.
21/05 Domingo
Specialist Area
2 pm to three pm – Preventive manicure in apply: easy methods to retain buyer loyalty and enhance your earnings – Michele Carine (Magnificence Truthful).
3:30 pm to 4:30 pm – Biosafety in magnificence salons and aesthetic clinics – Daniela Pontes (Magnificence Truthful).
Digital Commerce Area
2 pm to three pm – Tik Tok or Instagram: Which is healthier for your corporation? – Janaina Bastos
3:30 pm to 4:30 pm – From face-to-face to on-line: the shopper’s journey – Fernanda Silveira.
Innovation Area
11am to 12pm – Preto Podcast recording.
2 pm to three:30 pm – Advertising and marketing 360: boosting corporations – Bruno Nery (Tribus).
4 pm to five pm – The dying of startups – Mateus Couto (Solvum).
5:15 pm to six:15 pm – Tradition and innovation processes in industries – Rodrigo Paolilo and Monique Lemos.
Kitchen Present – SENAC
12:30 to 14:30 – Mirrors of chilly cuts and antipasti – Tiago Almeida.
3:30 pm to five:30 pm – Espresso-based drinks – Lucio Machado.
Magnificence and Trend – SENAC
12:30 pm to 2:30 pm – The significance of Upcycling within the Trend Business – Jasmim Reuther.
3:30 pm to five:30 pm – Developments in eyebrow design – Jacimara Oliveira.
*With steerage from Monique Lobo.
