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| (Photograph: Disclosure) |
For the primary time, Propeg acquired a Clio Award, in its greater than 50 years available in the market, for the Second Probability marketing campaign, created for Responsa, a corporation devoted to the social reintegration of people that go away jail. The company, which already accumulates awards on the major festivals within the promoting market, has now received bronze within the “5 Minutes Over” class on the Clio Awards 2023.
The successful motion brings a movie in regards to the relocation of former jail system to the labor market, and the function of corporations on this situation. The plot is predicated on a real story of a former prisoner who was arrested for automotive theft and when he left jail after serving his sentence, he confronted issue in being reintegrated into society. The ending has a twist of the protagonist, Rodolfo Maturana, and brings the motto “In the event you may be good at one thing, you may be good at one thing good”.
The marketing campaign highlights society’s prejudice and the problem in accepting individuals who have been arrested. The movie additionally brings details about the work of Responsa, which has already assisted 18,000 ex-convicts and managed to make use of greater than 10,000 ex-convicts from the Brazilian jail system.
“Very happy with successful the award, we’re left with the sensation that the message has been delivered. It’s now not a marketing campaign, in truth, we’re taking an pressing message to society”, says Emerson Braga, CCO of Propeg.
See the play:
